Kindel & Co. Lifestyle Mercantile opened its second Saugatuck store, a Kindel & Co. Holiday Pop-up Shop at 201 Culver St. #4, Saturday and plans to continue there through early February.
The pop-up store will serve the holiday season market by offering creative Christmas displays including themed trees, décor, ornaments and general décor.
Founder Christian Kindel, who opened his first store offering eclectic goods for men, women, homes and gift giving in Howard City in 2004, expanded in May 2017 to a new shop at 241 Culver St., also in downtown Saugatuck.
Over the years, Kindel’s merchandising talents have earned the store the Home Accents Today Retail Stars Award and People’s Choice Awards from Montcalm County’s leading print media publication.
His stores’ Christmas window displays have won awards from New York Now: The Market for Home, Lifestyle and Gift and Home Accents Today.
The Newaygo County Times Indicator wrote, “gift season starts with a visit to Kindel & Co.” of his Howard City store.
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